028: The Art of Being Found: Websites and Online Presence for Creatives
"There's two things really, I think that we're doing with our websites. One is to, you know, to get work, to present ourselves and to have agency on how we want to be presented, but we also need to be searchable"
Sarah Perry
In this episode of the Shapes in Motion podcast, Stephen Moynihan and Sarah Perry discuss the significance of having a personal website for creatives. They share their personal experiences in building their websites, the importance of brand clarity, and how to effectively present oneself online. The conversation also touches on the role of social media, the necessity of search engine optimisation (SEO), and the value of showreels in showcasing work. Ultimately, they emphasise the need for simplicity and accessibility in online presence, encouraging creatives to enjoy the process of building their websites.
Chapters
The Importance of Websites for Creatives
Personal Journeys: Building Our Websites
Why Have a Website? Control and Visibility
Social Media vs. Personal Websites
Brand Clarity and Audience Focus
Content Strategy: What to Include on Your Website
Search Engine Optimization: Making Your Website Discoverable
Showreels: The Visual Representation of Your Work
Final Thoughts: Simplifying Your Online Presence
References
Stephen Hoper - Stephen Hoper - graphic designer
Fiona Humberstone - The Brand Stylist: Strategic Brand Development & Consultancy
Elizabeth Cairns - The Empowered Entrepreneur
To get in touch with Sarah visit www.sarahperrymovement.com and follow @sarahperrymovement on Instagram.
To get in touch with Stephen visit www.stephenmoynihan.net and follow @stmoynihan on Instagram.